Well, there are a lot of social networking websites available at the Internet. For example — Orkut, Facebook and MySpace and literally there are many more. With the help of these social networking websites, a person can stay in touch with his/her family, friends, and relatives and can also make new friends.
But Twitter is something different. Twitter is more than just a social networking website. With the twitter, you can do a lot many things. Although, you can find some promotion and marketing tools available in Facebook and MySpace also, but in Twitter, there is a separate superior powerhouse of promotion and marketing. Twitter is, undoubtedly, a very low-cost (and sometimes free) advertising, marketing, and the promotional tools available at the web.
Near about 20 million new users have approached Twitter in the May, June month of the year 2009. While Twitter is also a social networking website but the interface of Twitter is designed in such a efficient way so that marketing of a particular product or service can be done very effectively. That is why, everyone from small companies to big corporate giants, everyone is utilizing Twitter for their advertising and marketing needs. If you are a new guy on Twitter, then the following tips can help you:
The necessary tools for beginners-:
· A basic knowledge of marketing, advertising especially in social networking environment.
· Of course, a free Twitter account.
· Your website with monetization and the referral -based program links.
The last two things are very simple, and probably you were already having these. Although in terms of getting the basic knowledge of marketing and advertising, you can search these topics over the Internet and get yourself educated. Your success in terms of advertising your product or services in the environment of social networking is only dependent upon your hard work and knowledge.
1.You should not market yourself on Twitter:-
Most probably, this is the easiest way to learn the correct strategy of Twitter marketing. You must understand that your Twitter account should not be used as a digital billboard. I agree, some individuals may get away with it — these beginners just keep posting the tweets after tweets of the links of the services or products they are promoting or advertising here. And literally by doing this, Twitter can identify them as a spammer and can block the account. You should remember that Twitter is basically made for social networking and not for advertising and marketing. Twitter if about your personal relationship with the users (followers) which are following you.
2.What is in demand?:-
There is no doubt that you will fail or will not achieve the desired success, if you are promoting the product or services which are not in demand by your followers. Your efforts are waste, if you are promoting the product or services for which your followers are not ready to pay.
3.Quantity versus quality:-
It is really not very difficult to get hundred, or even thousands of followers on Twitter. If you are using the correct script then you can probably achieve a few hundred Twitter followers with a day. But, in social networking websites like to turn it is not about the number of followers it is about your relationship with your followers and the potential followers. Ultimately, your followers should be able to pay for the product or service if you are advertising. And that is why you are on Twitter.