Lots of positive comments have been filling up the space for Bing. Efficient Frontier, the world’s largest search engine marketer predicts that the Bing would generate considerable revenue for the company! This search engine business fetches good revenue. Microsoft has always been lagging behind Google in terms of ads. Google is the number one boss in terms of ad business. This is a good kick start for Microsoft in the internet marketing field. There has been a consider increase in the number of queries from 9% to 12 % after this launch. This is a great success for Microsoft which had comparatively lower shares. Bing has made Microsoft stand up in the online business.

Online Business generates big bucks and Microsoft has always been targeting to increase its shares. Microsoft has tough competitors like Google, yahoo which has 75 % and 20 % respectively. Microsoft is only left with 5 %.It has to achieve a lot in order to compete with others. US have a value of $12 billion in the search ad business. Every percent gain will give Microsoft $120 million revenue, and thus making enormous money! This boosts Microsoft’s business considerably. Another company called Marin software also makes tools which the digital agencies use to plan internet search campaigns also finds similar results. They find that the customers are spending more time with Bing for planning their campaigns before they launch.

The trend of Google being the sole player is now getting shifted towards equal attention to Microsoft. The momentum gained by the Bing has changed the way in which the advertisers and search engine marketers think. There are mixed views about this product of Microsoft. This momentum made few to get skeptical about its success. But many plan to use a large part of their search budget on Bing. If Bing gets successful it promises a new beginning for the Microsoft, which had bad pasts regarding its previous products.

Microsoft’s earlier products faded the way they entered the market, but Bing is expected to stay in market. Microsoft has been spending huge money to market Bing. Advertisers have planned to spend in more money for Bing if it sustains a two-three month period. Bing is expected to fulfill all the expectations of the advertisers who are in big hopes. If Bing gets successful, then Microsoft’s share in online marketing field will considerably increase.

Why? Because the mobile community no longer stops long enough to read through mailers or sometimes even through their daily newspaper. Since it is all available on their cell phone there is no need to stop while on the go so you have to find a new way to reach them, and that answer is social networking.

Almost all smartphones have apps that provide immediate access to social groups such as Facebook, Myspace, Twitter, and many more social networks. What’s more, mobile users are the largest growing population of the traffic that visits these websites daily. Thus, if you get your business linked into a social network you have an immediate way to reach consumers you may otherwise never have the opportunity to target.

Just think about, if it’s a Saturday and you own a restaurant send out the lunch specials in the morning and by the afternoon your consumer base will know that you have a special. What is more, they are most likely out of their homes and in the position to take the bite and stop by. The options are limitless and mobile communities are growing now; so start cashing in or get left out in the dark!

For instance, you can choose to preview results that have only been published in forums, results published within the last week, year, and 24 hours or only reviews of the topic you entered keywords for. There are also a few new perks that the Google search engine provides such as a relativity circle which Google calls the Wonder Wheel. Essentially, the wheel allows you to view the results with your keywords in the center with spokes that show you how each result is linked to your search query with each result linked farther away the more distant you get from the terms.

Additionally you may want to try out the timeline in which Google will show you how your search topic has been mentioned throughout history and is not limited to just web pages that match your results. Of course, you also can choose standard results to go back if you are not satisfied and view only images from a page or view an extended version of the text.